Sarah J. Jackson Wins NCA Diamond Anniversary Book Award

Sarah J. Jackson, Presidential Associate Professor and Co-Director of the Media, Inequality & Change Center in the Annenberg School for Communication at the University of Pennsylvania, recently received the 2021 Diamond Anniversary Book Award from the National Communication Association (NCA). 

Sarah J. Jackson

The award recognizes the most outstanding scholarly book published during the previous calendar year. Jackson received the award for the book, #HashtagActivism: Networks of Race and Gender Justice, co-authored with Moya Bailey, Northwestern University, and Brooke Foucault Welles, Northeastern University. The book provides excellent insight into the ways in which technology, social media, and generational communication practices contribute to social change. The methodological rigor and sophisticated analysis using hashtags as data reveals the growing phenomenon of social media activism, particularly as it relates to race, gender, and social justice issues. 

“NCA’s annual awards honor Communication scholars’ teaching, scholarship, and service,” NCA Interim Executive Director Linda Taliaferro, CAE, said. “NCA is proud to recognize Jackson’s significant contributions to the Communication discipline with this award.”

Jackson’s award will be presented on November 20 at the NCA 107th Annual Convention in Seattle, WA. For more information about NCA’s awards program, visit

To schedule an interview with Sarah J. Jackson, contact Julie Sloane at or (215) 746-1798.

Cover of #HashtagActivism: Networks of Race and Gender Justice by Sarah Jackson

About the National Communication Association
The National Communication Association (NCA) advances Communication as the discipline that studies all forms, modes, media, and consequences of communication through humanistic, social scientific, and aesthetic inquiry. NCA serves the scholars, teachers, and practitioners who are its members by enabling and supporting their professional interests in research and teaching. Dedicated to fostering and promoting free and ethical communication, NCA promotes the widespread appreciation of the importance of communication in public and private life, the application of competent communication to improve the quality of human life and relationships, and the use of knowledge about communication to solve human problems. NCA supports inclusiveness and diversity among our faculties, within our membership, in the workplace, and in the classroom; NCA supports and promotes policies that fairly encourage this diversity and inclusion.