Home
Exploring a Fast-Changing Media Landscape
Shaping the Future of Communication
The Annenberg School for Communication is a vibrant, cross-disciplinary, and close-knit community of scholars at the forefront of engaging today's media landscape and its impact on the major issues of our world.
The Rage of Tradwives
In a new paper, Dean Sarah Banet-Weiser and doctoral student Sara Reinis analyze popular “tradwife” accounts on Instagram and TikTok.
How Has Talking About Politics Changed in the Last Quarter-Century?
Annenberg Professor Diana Mutz finds that we’re having more political conversations now with like-minded people, and that political intolerance has increased as a result.
How Tobacco Retail Exposure Impacts Smoking Behavior
Penn researchers have found that smokers report higher levels of craving and smoked more cigarettes on days when their exposure to tobacco retail is higher.
Leaders in Communication
Scroll through this video gallery to learn more about innovative research and academic interests of our faculty and students.
In the mid-twentieth century, Gilbert Seldes, the founding dean of the Annenberg School, proposed a revolutionary idea: that cultural forms like jazz, comics, and television were crucial to shaping our democracy.
Annenberg assistant professor Juan Llamas-Rodriguez explores the original reaction to the film, lasting legacy, and its important place in the history of New Mexican Cinema.
A neuroscientist reveals the hidden calculations that shape our daily decisions—and how to make more fulfilling, impactful choices in our work, relationships, and lives. What We Value: The Neuroscience of Choice and Change by Professor Emily Falk, reveals how we can transform our relationship with the daily decisions that define our lives by thinking like neuroscientists.
Researchers at the Annenberg School for Communication at the University of Pennsylvania have been on the front lines of public health awareness for decades. Our mission? A healthier, happier world.
In the course "Conventions, Debates, and Campaigns," taught by David Eisenhower, Marjorie Margolies, and Craig Snyder, students at the Annenberg School for Communication at the University of Pennsylvania had the unique opportunity to attend either the Republican National Convention or the Democratic National Convention as they followed the 2024 presidential election cycle.
Professor Sandra González-Bailón and colleagues analyzed the spread of over one billion Facebook posts to reveal how information flowed on the social network during the U.S. 2020 election.
Annenberg Professor Sarah J. Jackson talks about how the Harris campaign is communicating differently than the Biden, Clinton, and Obama campaigns.
The Computational Social Science Lab, led by Annenberg professor Duncan Watts, unites computer science, statistics, and social science to solve challenging real-world problems using digital data and platforms.
Stay Engaged with Annenberg
Sign up for our monthly newsletter, Annenberg NOW, and occasional updates on events, news, and more.