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vials of covid-19 vaccine; Photo by Braňo on Unsplash
Research

Vaccine Science and Side Effects: How News Messages Affect Views on Vaccination

News about vaccine safety increases public acceptance of vaccines, but less so when juxtaposed with a personal narrative about side effects.

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Call for Submissions

Call for Applications: Health Communication Postdoctoral Fellow

Professor Andy Tan is hiring a postdoc to work with the Health Communication & Equity Lab.

Blue-capped vials of COVID-19 vaccines lined up. The vials are glass, and they have a white label with the words 'COVID-19 Coronavirus Vaccine' in blue, photo credit Daniel Schludi / Unsplash
Research

When the Message Matters, Use Science to Craft It

The new Message Effects Lab aims to understand and develop communication around what motivates specific behaviors for specific populations, including COVID-19 vaccination.

USAToday Newspaper with header "Pro-Trump Mobs Storm US Capitol" in a machine, photo credit little plant/Unsplash
Faculty News

The Influence and Importance of Language

Labels for what happened January 6 at the U.S. Capitol were very different from those used to describe the Black Lives Matter movement or the 2020 election results.

The late show with Stephen Colbert sign lit up outside, photo credit iStock / Joel Carillet
Research

Delivering the News with Humor Makes Young Adults More Likely to Remember and Share

A new study found that news clips involving humor activated more brain regions than non-humorous clips.

Mobile phone showing "Top News", photo credit Zui Hoang / Unsplash
Research

Mobile Phones Help Americans Encounter More Diverse News

Thanks largely to mobile phones, Americans are reading news from a wider range of sources, though many do not read any online news at all.

Pride flag flowing in the air, photo credit Markus Spiske/Pexels
Faculty News

Health Communication & Equity Lab Creates Better Public Health Messaging for LGBTQ+ Populations

The Health Communication & Equity Lab is led by Professor Andy Tan.

lots of small clock graphics in different colors tiled across black background
Faculty News

AHA! Lab Studies How Daily Moments Impact Long-Term Behavior

The Addiction, Health, and Adolescence Lab is led by Professor David Lydon-Staley.

three syringes with different color liquids on a blue background; Photo by Diana Polekhina on Unsplash
Research

How Misinformed Vaccine Beliefs Affect Policy Views

Vaccine misperceptions are the strongest driver of opposition to pro-vaccination public policies.

person getting a shot; Photo by National Cancer Institute on Unsplash
Research

Countering Anti-Vaccination Influences from Social Media — with Conversation

The flu vaccine is considered one of the great achievements in public health, but social media messages still abound with skepticism and falsehoods about vaccination.